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PV News – March 2010 – Low Vision Products – Precision Vision
IN THE NEWS
Precision Vision is committed to helping those with Low Vision. Did you know – according to a world wide study sponsored by Pfizer and the World Glaucoma Association, twice as any people were afraid of going blind as compared to those who were afraid of a premature death or heart disease? Over the years we have had many requests to carry a Low Vision product line, and while it has taken many years of research, we’re extremely happy to have taken the time necessary to build a top quality product line that is second to none and exceeds our own and customer expectations.
Low Vision Products – Q&A with Precision Vision
Why are low vision aids important and how do they directly benefit the patient?
In order to understand the importance of Low Vision aids, it is important to look at the quality of life many Low Vision patients have prior to being properly fit with a Low Vision solution by an Eye Care Professional.
Unfortunately, many Low Vision patients are told by their primary eye care provider that “nothing can be done” for them. These words are more damaging than can be imagined as many patients suffer from depression as a result of this news and give up hope that there may be a solution for them as they assume they will go blind. In a world wide study sponsored by Pfizer and the World Glaucoma Association, twice as any people were afraid of going blind as compared to those who were afraid of a premature death or heart disease. This is very unfortunate for these Low Vision patients since many of these individuals become home bound, fearing to leave their home and are forced to rely on friends and family to help them with many personal and private daily tasks such as reading their mail and balancing their check book.
The reality of the situation is very few people who have a degenerative eye disease actually go completely blind. While they may lose sight in the central area of their vision with the proper training, lighting, and magnification can return some of their independence and this is what makes Low Vision aids and solutions important.
How is the Precision Vision product line differentiated in terms of quality and functionality?
As Baby Boomers have been aging there has been an increase in demand for Low Vision aids. Unfortunately, many of the products introduced in the the market have not been designed with the attention to detail that is essential to providing a high quality Low Vision aid. For example, one of the most overlooked components of an illuminated magnifier is the source of the illumination, as this is just as important as the quality and magnification of the lens. The advantage of Precision Vision’s low vision product line is that each manufacturer and each item from that manufacturer was specifically chosen for its high quality and functionality, allowing an eye care professional to customize each solution based on an individual patient’s unique needs.
For example, the Schwiezer line of magnifiers is available in three different illumination levels. While having multiple illumination levels is not new, Schweizer is, however, the first manufacturer to precisely calibrate each illumination level and print the level of intensity on the handle so that an eye care professional knows exactly what to expect. Other manufacturers have simply stated that one magnifier is brighter than the other but this is the first time a manufacturer has committed to consistency and Schweizer is setting the bar for the industry.
Can lower quality low vision products actually be a detriment to patient health? Or can lower quality products be effectively substituted? What are the drawbacks?
The proof is in the pudding when it comes to lower quality Low Vision products. Many times a higher magnification is prescribed when a patient is having an issue seeing properly with their existing magnifier. But there are three elements that must be evaluated when prescribing a magnifier: Training, Magnification, and Illumination. If the magnifier offers an incandescent or even a standard LED, the illumination that is created causes hot spots or areas that cannot be seen through the lens. Typically, when patients who have used these lower quality Low Vision products try a High Quality product such as a Schweizer magnifier with an SMD LED, they see the difference immediately making it very easy for an eye care professional to illustrate the value of the product to the patient.
How can carrying a good quality low vision product line benefit an eye care professional’s business?
Whether you are multi-store chain or a single doctor practice, every week patients who can benefit from Low Vision solutions walk through your door. It is important that eye care professionals know that there are simple to prescribe yet effective solutions available for their patients so that they can offer the best patient care possible. Offering the Precision Vision
Low Vision product line directly to your customers is also a great way to generate additional office revenue.
Precision Vision’s commitment to the highest quality low vision products in their class
After many years of requests and several years of research and development, Precision Vision, the leader in High Quality Vision Testing products, is proud to offer a selection of high quality Low Vision products that meet the demanding expectations set by both Precision Vision’s customers and Precision Vision’s staff. The same care and commitment to excellence that is placed into each chart developed and manufactured by Precision Vision is equally matched in each of the Low Vision products in this collection. Selected for its high level of quality and functionality, eye care professionals can rely on the performance and ultimately patient satisfaction that each of these products offer.
PRODUCT PROFILE
Handheld Illuminated Magnifiers – Okolux plus Mobil
Battery operated handheld illuminated magnifiers come in three light temperatures (2700K, 4500K, and 6000K) for improved reading acuity and customization for each indivdual’s unique visual needs.
Each magnifier is equipped with a 4 chip SMD LED which provides a very bright, consistent high contrast light source and creates the ideal illumination for reading material due to the special light emitting diode.
Stand Illuminated Magnifiers – Twin Lux LED 8D
Battery operated illuminated stand magnifiers come in three light temperatures (2700K, 4500K, and 6000K) for improved reading acuity and customization for each indivdual’s unique visual needs.
Each magnifier is equipped with three precisely aligned 4 chip SMD LEDs which provide a very birght, consistent high contrast light source and creates the ideal illumination for reading material due to the special light emiiting diode.
SEE PV
Upcoming Tradeshows
Visit Precision Vision at the following tradeshows. If you are attending one of these tradeshows and want to avoid unnecessary shipping costs and delays, we’d be happy to bring small portable products to the meeting. Place your order online or call us at 800-772-9211. Just be sure to tell us which tradeshow to hold the products for.
Share Your Stories With Us!
Precision Vision® wants to hear your stories. Tell us how you are impacting the industry. Do you have an interesting story to share about a Precision Vision® product? Contact us and we may use it in a future newsletter.
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