The team behind every chart.

A small team that takes accuracy personally.

Each member of the leadership team is directly accountable for the claims on this site. Sponsor, regulator, and partner inquiries reach the right person without triage. No layered support escalations, no forwarded inboxes — direct contact information for every leader is published.

How decisions get made

Decisions stay close to the work. Owner, GM, and Product Specialist all walk the manufacturing floor weekly. Customer support, sales, and operations are all in the same building in Woodstock, Illinois. The team that signs off on quality is the same team that hand-inspects each unit before shipment.

Where leadership shows up

For sponsors and regulators, accountability is non-abstract: a real person, a real direct line, a real signature on the documentation package. For practices and researchers, the same team that helps you spec the equipment is the team that supports you years later when something breaks. For media and partners, inquiries reach the owner directly, not a marketing-comms intermediary.

Why family-owned matters here

We don't have quarterly earnings pressure. We don't have a board pushing for outsourcing decisions that would shave costs at the expense of measurement integrity. We don't have private equity demanding margin expansion. The same family that founded the company in 1965 still owns it, and the same leadership team has been steering operations for years.

That continuity translates directly to product. The ETDRS-Revised 2000 chart is the same chart, made the same way, by the same team, that you got five years ago. Calibration procedures haven't drifted. Documentation packages haven't been re-templated by a new owner. The standard has held.