PV Partners with Luxottica
PV Partners with Luxottica
Deploying Calibrated Patti Pics® Optotypes for Mass Pediatric Vision Screening Across Australia & New Zealand
Overcoming Obstacles in Pediatric Eye Care
For many parents, scheduling an appointment with an optometrist for their children isn't a high priority, yet statistics show that 1 in 6 children navigate undetected vision problems. A primary driver behind this gap is that both parents and young children often find formal clinical examination lanes intimidating, which disengages them from preventative care and delays critical diagnostic action.
To transform this behavior, prominent eye care retailer OPSM sought a method to inspire comfortable healthcare conversations at home, screen young eyes on a massive scale, and actively drive follow-up clinical appointments.
Read the Partnership Press Release
The interactive "Penny the Pirate" screening storybook
Integrating Calibrated Pedatric Optotypes into Interactive Media
To engage families natively, OPSM partnered with Precision Vision to supply the foundational visual metrics for this project. “When Luxottica's creative agency approached us, we were extremely interested in participating in such a broad, structurally sound screening concept,” stated Ed Kopidlansky, President of Precision Vision.
The resulting asset, Penny the Pirate, is a beautifully illustrated children's storybook that seamlessly integrates distance vision tracking elements directly into its narrative arc. Our scientifically recognized Patti Pics® symbols were chosen to provide an objective initial indication of whether a child requires a comprehensive examination by a qualified professional.
Following widespread regional distribution, OPSM reports that the campaign has successfully identified refractive errors and binocular vision status issues in thousands of children whose conditions had previously slipped through traditional oversight channels undetected.
Campaign Overview: How the interactive storybook drives home screening accuracy
OPSM is a premier eye care and eyewear retailer that has protected the visual health of Australians for over 81 years. Operating as a core division of the Luxottica Group—a global eyewear powerhouse containing more than 7,000 retail locations across 130 countries—OPSM runs close to 400 stores throughout Australia and New Zealand, assisting over one million individuals to see more clearly each year.
Leveraging highly skilled optometrists, world-class diagnostic technology, and exceptional consumer service, OPSM’s overarching objective is to continuously elevate standard definitions of localized eye health. Alongside clinical triage services, the brand is renowned for housing an exclusive, curated library of premium optical frames and protective sunglasses sourced from elite international designers to comfortably satisfy every patient budget.
